Posts Tagged ‘screen printing’

Advertising Your Company With The Use Of Corporate Gifts

Saturday, January 1st, 2011

Being successful in reaching your target market needs prudent planning of your business’ marketing endeavors. Advertising is one of them. Advertising comes in several forms, like employing various media such as TV, radio, newspapers and billboards. But these above-the-line strategies can absorb a large bulk of your marketing costs.

Then there are the less expensive below-the-line efforts like engaging in corporate events and giving out of tokens or corporate gifts. They can assist your company prosper in the industry where you’re in, particularly if it’s a highly competitive one.

Everybody Appreciates Receiving Corporate Gifts

Everybody embraces any form of offering. Anybody who receives gifts and premiums would naturally feel very thankful, even if the items are as miniscule as they are deemed to be.

There Are Many Kinds Of Corporate Gifts Available

You can pick out from a variety of products. Nevertheless, it is vital that whatever you opt for should be fitting to your business’ product or service. Suppliers continually find ways to gather original product ideas to complement the increasing needs and desires of the consumers. Choose the ones which you know will catch the fancy of your target market.

Examples of corporate gifts for personal use are t-shirts, jackets, pins, key chains, beauty kits, handbags, clocks, even toys. Your provider can also offer you items that are perfect when you’re at work such as mouse pads, pens, gift wrappers, portfolio bags and cardholders. Examples of products for school use are notebooks, pencils and folders, while a nice sunshade or car cover is useful for those who drive.

Corporate Gifts – A Good Way To Enhance Product And Service Launches

Special events and the launching of marketing plans and schemes are just some of the avenues where they can also be of use. The launching of your new products or services is an essential milestone for your company where your future customers are sure to be present. Distributing corporate tokens to them is a good and feasible act to gain their confidence.

Corporate Gifts Generate Brand Awareness

Functional, specially designed premium items allow your company logo and contact information to be showcased and seen by a lot of people. Thus, the market is informed of the presence of your business in the industry.

Wahmee Silkscreen uses strict quality standards on all its products and services. Visit us and check our wide range of offers including T shirt printing and corporate gift consumers are sure to love.

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The Amazing Art Of Screen Printing

Thursday, January 21st, 2010

Printing is a process of producing images and text, normally utilizing ink, paper and a printing press. Printing has changed considerably and improved over time. Screen printing is among the most common printing techniques.

Screen printing, also called silk screening, is ideal for printing on flat and even materials. A thin screen is stretched taut around a wooden or metal frame, and ink is pressed through the uncovered areas of the screen to create an image. To create a print, the silk screen is placed on top of your material and the image is covered with a thick ink. The ink is then pressed with a heavy piece of rubber through the image and the screen. The print is created where the ink is pressed through the unmasked areas. A heated tunnel is then used to dry the wet print; the prints can then be stacked and packaged.

When more than one color is involved, the process is repeated, utilizing different screens. So, four screens would be necessary for a four-color print; they can be placed on a rotary press or done by hand, allowing each color to print in its proper place.

There are many different methods for masking a screen. For simple projects, a masking fluid may be applied directly on the screen. Two-color graphics work best with this method; more complex multi-colored jobs will look better with a photosensitive emulsion process.

Screen-printed T-shirts using plastic inks are often stiflingly hot if you aren’t sure of what you’re getting as you order. For more subdued and vintage-looking screen-printed apparel, inks with a water base might be preferable. For a bold and heavy printing, application of plastic-based inks using heat might be a wise choice.

Many printers prefer the plastic-containing inks for several reasons: they are easier on the printing equipment, their colors are brighter, they are heavier and more visible, and they are more durable than thinner inks. Plastic inks may begin to show cracking after only a brief period of time. Natural inks look better and last longer than synthetic ones.

Learn more about a top Corporate Gift Printing Specialist Company and see their unique collections of Corporate Gifts products.

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Corporate Gift Suggestion: Pens

Wednesday, January 13th, 2010

Pens are small, fairly inexpensive but in respect to using them for gifts they do not get thrown away till they have been fully used, giving them a life of 1 – 2 months depending on usage. They are an ideal present, because they are versatile.

Nowadays, black ballpoint pens are the most popular ink color; many pen makers would agree. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Black ballpens are the most preferred amongst sales people & office workers but blue is next in line in popularity. Odd & interesting colours such as pink or orange can also be used, but are of little usableness. They’re best for children’s wear businesses or party-hire companies. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

Imagination is the only limit when it comes to the exterior appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this, you may end up with a great physical design that has zero space for the information you want to add. This would completely defeat your advertising purpose.

When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your company.

Good corporate gift suppliers should be able to not only purchase the pens you want in the bulks you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.

Learn how Pen can raise your marketing now. Visit us to get some essential Corporate Giftideas.

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Process Of Screen Printing

Saturday, October 17th, 2009

Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.

Silk screening or serigraphy also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.

Screen painting is the technique developed by the Chinese almost 2000 years back and the screen was made of human hair stretched across a wooden frame. The Japanese developed it further by using the woven silk as mesh and lacquers as stencils. Europe adopted this technique much later as it involved silk which was not available in the Europe.

The screen printing in the United Sates became popular when the artist Andy Warhol screen printed Marilyn Monroe in year 1962 in the garish colors. In year 1960, the American entrepreneur, inventor and artist Michael Vasiltone developed and patented a rotary multicolor garment screen printing machine. He used this rotary machine to manufacture and print information of bowling on different garments but soon he turned his attention on printing team logos and information on t-shirts. This soon led to led a boom in t-shirt screen printing business and many more manufacturers licensed from him in order to print on t-shirts. The rotary garment screen printing machine became the most popular device used in the screen printing industry.

The screen printing was developed as an industrial technology but it was adopted by the artist for expressing and as a repeating medium to duplicate their works before 1900s. This is a very popular in both the commercial printing and also by artists and it is used to print images on different mediums like CD and DVD covers, glassware, ceramics, hats, woodwork, metals, t-shirts and hats.

Currently, graphic screen printing is used in creation of mass or large batch production graphics such as posters or display stands. The screen printing is more suitable for printing on non-porous surfaces like ceramics and metals, curved surfaces like bottles and cups and also for short print runs.

The Corporate give different types of gift items to their employees every year to their employees or clients in recognition of their work. There are many different gift items available that can be used as corporate gifts like screen printed mugs, t-shirts, folders, ties, and many more. The Corporate gifts are usually given during the time of holidays in order to reward their employees. There are different corporate gifts available online also from where you can select the best option that suits your requirement. Screen printed t-shirts are also the preferred one and these are usually given when corporate is hosting an event be it a conference or a sports meet or carnival of the corporate.

Discover how Corporate Gifts can enhance your marketing today. Visit us to get some great Corporate Giftideas.

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