Business cards are as commonplace in our modern world as ketchup and mustard on a hamburger. We have various types of mustard sitting on grocery shelves which is an example of how all things of great value are reinvented over time. Today, the paper business card that we have all come to know over the years are being updated and replaced by frosted plastic cards.
What are frosted business cards?
Although they are usually about the same size as a traditional paper business card, some frosted cards can be slightly larger. They do not rip or tear like paper cards eventually do, because frosted cards are made from sturdy plastic. Being plastic, they also stand up well to moisture and dirt. Frosted cards will have the same appearance even after being stored in a wallet or purse for years.
Frosted cards are typically transparent and their designs can incorporate different graphics and themes to represent the user’s company. They contain the same type of information that would be included on traditional paper business cards, including:
The company’s name Contact information A company logo, slogan, image or other company branding information Naturally, contact information is the primary piece of information people want when they pick up or ask for a business card, so it is essential that all contact information be provided on a frosted card. However, it is also true that company branding information is essential, as it lets the card advertise the company itself over time.
Advantages of frosted cards
Frosted cards are a new novelty right now. Consumers who pick them up see the difference between them and a standard paper card right away. They are less likely to just toss them down because they want to hold onto it and look at it more. They feel as if they were just handed something of value, rather than being handed a basic piece of paper.
The fact that they are held onto longer and appreciated more will keep the company’s personal information in front of a potential customer’s face for a longer period of time. These cards are also more likely to be passed on to other people, which spreads word of the business through word-of-mouth as well!
Frosted cards are much more durable and will not damage as easily as paper business cards. They remain undamaged even if kept in a wallet for years, and they will still be easily readable. Customers tend to hold onto frosted cards longer, meaning that company employees will not need to give the same people their card repeatedly. The initial investment of using frosted cards might be higher, but in the long run they are less expensive.
Who Uses Frosted Cards?
Many businesses are now using frosted cards to show their customers and potential future customers that they appreciate their business and value their interactions. Some are using frosted cards as a complete replacement for paper cards while others are using the frosted cards in specific marketing campaigns only.
Any company that has information they want people to see for a long time would be well-advised to buy frosted cards.
The future of business cards is here
Although frosted business cards are an attention-grabbing novelty today, they will become the standard business card of the future. Paper business cards are rapidly being replaced; they simply don’t withstand the treatment that most people give them. Why not be a trendsetter and change over to frosted business cards today?
If you want to know what frosted plastic cards can do for your business contact us.
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