Hello Kitty is a brand that Sanrio has created, and it has reached a wider audience than the initial target audience (kids). Initially the brand was meant for younger clients, and their doting parents. People love Hello Kitty regardless of how old or young they are. It may be the cuteness of the brand and the products that make it so popular. It’s not surprising why the Hello Kitty logo, which is a simple caricature of a cat’s face, became so popular. The brand has boosted Japan’s reputation as being able to invent and innovate cute things.
Hello Kitty has her own world, in which she is a small girl with a bright disposition. This Kitty cat also has a great taste when it comes to clothing and accessories. Hello Kitty became a big hit in the USA especially among those who love accessories.
The fashion of Hello Kitty used to comprise of different colored ribbons on her hair. Because of the consistency in marketing and image, the brand became stronger. Hello Kitty became linked to feelings of happiness and optimism. Sanrio has also made sure that all the product released with the Hello Kitty logo are of high quality. Here are some of my favorite products from Hello Kitty…
1. Stickers – From bumper stickers to stationeries, she has become an icon in the sticker industry. Most Hello Kitty stickers are collectibles. Women who like cute things used Hello Kitty stickers on their car. 2. Clothes and accessories – Sanrio made several items like T-shirts, key chains and hoodies with the Hello Kitty logo. Some come in sets, like school bags and school accessories. 3. Food and Wine – Hello Kitty released a wine with the logo in 2010. The brand has been trying to target the older audiences for years, and this may just be the marketing move that will do it. 4. Games – Gaming is naturally one niche that is well suited for the Hello Kitty brand. Hello Kitty online has also become one of the main hangouts of those who like MMORPG.
As a backgrounder, one may think of Hello Kitty as a digital counterpart of the maniki neko, which is a good luck charm among Japanese people. The Japanese bobtail cat depiction is a ceramic or metal creation which waves at people passing by the establishment.
If you are interested in more Hello Kitty products, visit the following for Hello Kitty Checks and Hello Kitty Tees today.