We all know that business cards are everywhere in the modern world. In fact, they’re about as prevalent as putting mustard on a hot dog. Several types of mustard are available in the grocery stores, and that’s a prime example of the way things that have great value are reinvented as time passes. The traditional paper business cards that have been used for so many years are another example, and they are now being replaced by modern frosted plastic cards.
What are Frosted Cards?
Frosted business cards typically are roughly the same size as a standard paper card, although some can be slightly larger. Frosted cards are made from a sturdy plastic that will not break or tear easily, the way paper cards do after a while. They are not damaged by dirt or moisture, and they can safely be kept in a wallet or purse for long periods of time.
These plastic cards are usually see-through and can be designed with different themes and graphics that represent the business at hand. The information contained on these cards is very similar to what would be presented on any other type of card, including:
The name of the company All pertinent contact information The company’s branding, such as its logo, image or slogan Of course, the main information people want when they pick up or receive a business card is the relevant contact information, making it crucial to present this information on a frosted card. Company branding is also essential, because it provides long-term advertising for the company.
Benefits of Frosted Cards
People who receive frosted cards immediately notice they are different from standard paper business cards. They are distinctly different and currently quite noticeable. Recipients are less likely to throw them away; instead, they want to hang onto them and look at them again. People feel as though they have received something of value rather than a simple piece of paper.
The fact that they are held onto longer and appreciated more will keep the company’s personal information in front of a potential customer’s face for a longer period of time. These cards are also more likely to be passed on to other people, which spreads word of the business through word-of-mouth as well!
Being plastic, frosted cards are much more durable than traditional paper business cards. They won’t tear, and they can be kept in a wallet or purse for many years and still remain readable. Clients will be able to keep them longer, saving companies from needing to give them to the same people over and over again. Their durability can save the company money over the long haul, despite their initial cost being somewhat higher.
Frosted cards: who uses them?
Many companies now use frosted business cards to show customers and prospects that their business and interactions are appreciated. Some businesses are using them only for specific marketing campaigns, but other businesses have completely replaced their paper business cards with frosted cards.
Just about everyone who has information they want people to keep would benefit from using frosted cards.
The Future of Business Cards
Frosted cards might be novel today, but they do grab attention and they will be the standard business card in the future. They are rapidly replacing traditional paper business cards, which don’t hold up over time. Why not get ahead of the crowd and switch to frosted cards today?
If you want to know what frosted plastic cards can do for your business contact us.