Pens are small, fairly inexpensive but in respect to using them for gifts they do not get thrown away till they have been fully used, giving them a life of 1 – 2 months depending on usage. They are an ideal present, because they are versatile.
Nowadays, black ballpoint pens are the most popular ink color; many pen makers would agree. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpens are the most preferred amongst sales people & office workers but blue is next in line in popularity. Odd & interesting colours such as pink or orange can also be used, but are of little usableness. They’re best for children’s wear businesses or party-hire companies. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
Imagination is the only limit when it comes to the exterior appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this, you may end up with a great physical design that has zero space for the information you want to add. This would completely defeat your advertising purpose.
When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your company.
Good corporate gift suppliers should be able to not only purchase the pens you want in the bulks you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
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